| #1660675 in Books | 2010-04-13 | Original language:English | PDF # 1 | 9.50 x.60 x6.25l,.90 | File type: PDF | 228 pages||0 of 0 people found the following review helpful.| A fantastic book providing insight in Chinese characters|By Jono Van Belle|A fantastic book providing insight in Chinese characters, slogans in public space and propaganda in China. A must for anyone researching propaganda or language in China!
Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication—it also imbeds cultural rules—the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and tod...
You easily download any file type for your device.Mindmapping China: Language, Discourse and Advertising in China | Jeanne Boden. I was recommended this book by a dear friend of mine.
