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On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans (China Perspectives)

Xiuwen Feng




[PDF.mq34] On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans (China Perspectives)

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 |  2016-07-19 | Original language:English | PDF # 1 |  9.25 x6.25 x.50l,.0 | File type: PDF | 170 pages

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This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn abo...

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